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What is the Itty Bitty Test?

Also known as: itty bitty test, propose a test not a deal

The Itty Bitty Test is Travis Sago's rule for landing partnerships: do not propose a deal, propose a small test. A tiny, low-risk ask, like sending three emails, is easy to say yes to and gives both sides clarity. When the test works, it naturally grows into a much bigger deal, the way a small yes leads to a larger one.

Big asks get slow noes. “Let’s do a six-figure deal” makes a busy owner nervous, so it becomes “let’s revisit next quarter,” which means never.

So a Ronin never proposes the deal. They propose a tiny test. “Why don’t we send three emails and see what happens? We’ll both know more after that.” It’s easy to say yes to, it costs the partner nothing, and it gives both sides clarity neither had before.

Then something predictable happens. The test works, the owner sees real money, and the small yes turns into a much bigger one, the same way a tiny yard sign makes people agree to the big one later. Travis Sago credits the psychology to Cialdini’s consistency principle.

The Itty Bitty Test is the fastest path to a big deal precisely because it doesn’t ask for one. How to design and run the test is part of what you build inside Royalty Ronin.

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FAQ

Why propose a test instead of a deal?

A big deal feels risky and slow, so owners stall. A tiny test feels easy and safe, so they say yes fast. The test also gives both sides real data and clarity that no pitch could.

What does an itty bitty test look like?

Something small and concrete: three emails to a list, a link in a video description, the first 100 people who didn't buy. Small enough to be an easy yes, real enough to prove whether there's money there.

Related

Sources: Royalty Ronin (Travis Sago) on Skool

By Richard · Updated June 10, 2026

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